Director Digital Strategy & Innovation
After receiving his MBA from Kellogg School of Management, Mike joined Anheuser-Busch’s North American Marketing operation and has served an Associate Brand Manager and Digital Brand Manager for several billion dollar brands. Mike now serves as the Director of Digital Strategy & Innovation for Anheuser-Busch’s North American portfolio.
While at Kellogg, Mike co-founded two nationally-recognized music festivals, North Coast Music Festival and the Chicago Bluegrass & Blues Festival. A serial entrepreneur in entertainment management and marketing, Mike had previously developed Rivalfish, Inc., a leading rivalry-themed online comedy brand regularly featured in national media outlets like ESPN, USA Today, and Entrepreneur Magazine. Mike and his partners sold Rivalfish to National Lampoon in January 2008.
InBev is one of the most recognisable brands in America. InBev is a well-known innovator and adopter of new technologies for branding, and VR is no exception.