Senior Marketing Manager - Cultural Foresight & Innovation
Jaime Fabricant has 15 years of Consumer Packaged Goods (CPG) experience and has held a broad range of roles across Brand, Innovation, Digital, and Customer marketing. She has a proven track record of successfully managing iconic brands and she has launched new products for Dr.Scholl’s, Claritin, Colgate, V8, Campbell’s, and Kellogg’s. Jaime is now the Senior Marketing Manager of Cultural Foresights & Innovation at PepsiCo, within the Creator team.
Jaime focuses on marketing innovation by helping PepsiCo marketers learn about and experiment with activations at the cutting edge of culture. She believes in the power of creators and seeks to collaborate and co-create never-been-done-before experiences, in partnership with PepsiCo brand teams. Jaime is known for making creative and smart connections between PepsiCo teams and partners to drive both marketing innovations and brand relevance within the PepsiCo’s beverage portfolio.
Jaime is based in New York City and holds a Bachelor’s degree from
Muhlenberg College and an MBA from Fordham University Gabelli School of Business.
PepsiCo have take VR to heart this year, striking partnerships with sporting stars from across the US to bring fully immersive marketing to the table.