Marketing Development East
Ford Motor Company
Amy Green is an experiential marketing leader that has spent the last decade focused on introducing Ford’s vehicles to new audiences in unique and shareable ways. Long before content creation and organic sharing became buzz words, she was developing programs that did just that. From a “talking” car cake powered by hashtagged tweets to social scavenger searches, her programs have centered on empowering attendees to Go Further and share Ford’s story.
Ford has been using VR for vehicle development for years and was one of the first to devise a fully immersive driving experience to put customers in the driving seat.