Which Products And Services Can Benefit From A Virtual Reality Branding And Marketing Campaign?

June 29, 2016 9:20 am - 10:00 am

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How to select which product and brand stories will and won’t benefit from a virtual reality marketing campaign, and choosing the most appropriate platform for your campaign.

  • Comparing several VR campaign examples to understand what factors determine product suitability for a virtual reality campaign
  • Outlining cost differentials for different virtual campaigns relative to different types of products and services
  • Understanding why different types of products and services can be better communicated through immersive virtual reality marketing
  • Evaluating the features of different VR platforms to aid platform selection for a campaign


Mike Raspatello, Director Digital Strategy & Innovation, Anheuser-Busch InBev

InBev is one of the most recognisable brands in America. InBev is a well-known innovator and adopter of new technologies for branding, and VR is no exception.

9.50 Question & Answer Session

Mike Raspatello