How to select which product and brand stories will and won’t benefit from a virtual reality marketing campaign, and choosing the most appropriate platform for your campaign.
- Comparing several VR campaign examples to understand what factors determine product suitability for a virtual reality campaign
- Outlining cost differentials for different virtual campaigns relative to different types of products and services
- Understanding why different types of products and services can be better communicated through immersive virtual reality marketing
- Evaluating the features of different VR platforms to aid platform selection for a campaign
Mike Raspatello, Director Digital Strategy & Innovation, Anheuser-Busch InBev
InBev is one of the most recognisable brands in America. InBev is a well-known innovator and adopter of new technologies for branding, and VR is no exception.
9.50 Question & Answer Session