Agenda

08:40 - 09:20
KEYNOTE PANEL: WHY USE VR?

Determining Whether Virtual Reality Is The Best Way To Tell Your Marketing Story: What Is Unique About This Immersive Technology?

What’s unique about this tech? And how immerse technology can be applied to marketing and branding campaigns.

  • Defining virtual reality to fully understand its potential for marketing and branding
  • Examining what can be achieved with virtual reality: What makes VR technology unique?
  • How can virtual reality be used to enhance your brand?
  • Predicting the scaling of virtual reality: When will it go mainstream?
  • How to measure and justify ROI for virtual reality campaigns: Quantifying increases in brand awareness
  • Should virtual reality be part of the business agenda for brands?

 

Michael Villaseñor, Creative Director Advertising & Innovation, The New York Times

The NYTimes delivered 1 million Google Cardboard devices to their readers to take in some of the most immersive journalism of recent years.

Clark Pierce, SVP TV Everywhere, FOX Sports

Fox Sports is partnering with 360 video streaming service NEXTvr to bring live sports to life for millions in virtual reality.

09:20 - 10:00
IS VR RIGHT FOR MY PRODUCT

Which Products And Services Can Benefit From A Virtual Reality Branding And Marketing Campaign?

How to select which product and brand stories will and won’t benefit from a virtual reality marketing campaign, and choosing the most appropriate platform for your campaign.

  • Comparing several VR campaign examples to understand what factors determine product suitability for a virtual reality campaign
  • Outlining cost differentials for different virtual campaigns relative to different types of products and services
  • Understanding why different types of products and services can be better communicated through immersive virtual reality marketing
  • Evaluating the features of different VR platforms to aid platform selection for a campaign

 

Mike Raspatello, Director Digital Strategy & Innovation, Anheuser-Busch InBev

InBev is one of the most recognisable brands in America. InBev is a well-known innovator and adopter of new technologies for branding, and VR is no exception.

9.50 Question & Answer Session

10:00 - 10:30

VR – Live Demonstration

VR Demonstration And Afternoon Refreshments In The VR Technology Demonstration Showcase Area

An opportunity to try out the immersive technology for themselves! At this time there will be a live demonstration of a VR platform or experience in the main conference room, followed by further chances to try out VR in the showroom area.

Attendees can also take some time to relax, network and discuss with refreshments.

10:30 - 11:10
INTEGRATING VR

Enhancing Your 360 Campaign through Virtual Reality: Leveraging VR to Complement and Enhance a Cohesive Brand Narrative

Examples of how virtual reality can be organically integrated into an existing marketing mix.

  • How to organically integrate virtual reality into an existing marketing strategy
  • How virtual reality content and marketing can maximize the impact of other marketing actions

 

Stinson Parks, Digital Social & Branded Content Lead – Mountain Dew, PepsiCo

PepsiCo have take VR to heart this year, striking partnerships with sporting stars from across the US to bring fully immersive marketing to the table.

10.50 Question & Answer Session

11:30 - 13:10
CASE STUDIES - VR IN ACTION

Outlining How Different Early-Adopter Industries Have Enhanced The Branding Opportunities Within Virtual Reality

A series of case studies exploring how different early-adopter brands are capitalizing on VR branding opportunities.

Insight from the Automotive, Media, Beverage and Luxury Industries!

11:30 - 11:50
AUTOMOTIVE

Driving Sales: How A Virtual Test Drive Drove Customers To Buy

Amy Green, Marketing Development East, Ford

Ford has been using VR for vehicle development for years and was one of the first to devise a fully immersive driving experience to put customers in the driving seat.

11.45 Question & Answer Session

11:50 - 12:10
MEDIA & PUBLICATIONS

Among The Wreckage: VR, Partnerships And Good Causes

Katie Nelson, News Director, The Huffington Post

HuffPost is world renowned for journalistic advocacy. This year VR has become one of the newest weapons in the fight for world equality.

12.05 Question & Answer Session

12:30 - 12:50
ACTIVE & SPORT

Sports + Tech + Art = A Slam Dunk

Jaime Fabricant, Senior Marketing Manager – Cultural Foresight & Innovation, PepsiCo 

The Mountain Dew brand brought an interactive VR consumer experience to the NBA All-Star Game that tied together tech, art and basketball culture; providing consumers, athletes, and artists with the opportunity to interact with VR that had not yet been released to the public.
🏀✔🎨✔VR✔

12.45 Question & Answer Session

12:50 - 13:10
LUXURY MARKETS

Using High-End Technology To Market High-End Products

Farrukh Lalani, Head of Global Marketing, Aria Gems

Aria Gems is one of the first luxury brands to adopt immersive technology to tell their brand story with an in-depth look at their jewellery’s journey.

1.05 Question & Answer Session

13:10 - 14:10

VR – Live Demonstration

VR Demonstration And Afternoon Refreshments In The VR Technology Demonstration Showcase Area

An opportunity to try out the immersive technology for themselves! At this time there will be a live demonstration of a VR platform or experience in the main conference room, followed by further chances to try out VR in the showroom area.

Attendees can also take some time to relax, network and discuss with refreshments.

14:10 - 14:50
RETAIL-POINT IMMERSION

On Point: How Applying Immersive Technologies In-Store Can Be Used For Customer Engagement And Revenue Generation

How to utilize virtual reality at retail points to improve customer experience and generate more revenue through customer engagement, and how to exploit virtual reality’s “Wow Factor” to entice new customers and excite old ones.

  • How can virtual reality be used to attract new customer to stores?
  • Quantifying variations in retail point sales before and after implementing virtual reality marketing to measure ROI for retail-point virtual reality
  • How can brands make sure people buy, not just try?

2.40 Question & Answer Session

14:50 - 15:30
VR STORYTELLING

Telling Your Brand Story In 360 Degrees: Remaining Engaging While Staying On-Message

How to plan and execute a completely immersive story in 360 degrees for virtual reality platforms, with examples from the best and the worst campaigns.

  • Cracking the 360-degree code: Visualizing every angle of your story at for a fully immersive brand experience
  • Developing non-lineal storytelling for brands: How immersive storytelling can increase brand awareness
  • How to integrate VR personalization features into brand storytelling to achieve a truly immersive marketing experience
  • Changing the face of a brand through virtual reality: Using virtual reality technologies to restrategize a brand proposal

 

Sydney Levin, Executive Producer, T Brand Studios @ The New York Times

3.20 Question & Answer Session

15:30 - 16:10
BRAND IDENTITY IN VIRTUAL WORLDS

Getting Virtual Reality Storytelling Right: Maintaining Your Brand Voice

How to seamlessly and non-intrusively implement branding and brand voice into a virtual marketing campaign, and how to keep the attention of the viewer on your brand.

  • Find your brand voice: Determine which aspects of your brand need to be communicated through virtual reality storytelling
  • How make sure the viewer remembers your brand throughout the virtual reality experience, without becoming intrusive
  • Understanding the limits of how branding can be inserted into a campaign and what a viewer can tolerate

 

David Berkowitz, CMO, MRY

MRY has worked with some of the biggest names globally to produce immersive and engaging campaigns in and out of virtual reality.

4.00 Question & Answer Session

16:10 - 16:50
VR & PRODUCT DEVELOPMENT

What Are The Product Development Implications Of Immersive Technology?

Exploring the product applications of immersive virtual reality technologies beyond marketing, and how developing a virtual reality product or service could change the way your brand does business.

  • Identify how a brand can expand their product portfolio by adopting virtual reality
  • Determine whether a virtual reality products and services can exist within a brand’s structural business or whether it changes the whole scope of the brand

 

4.40 Question & Answer Session

16:50 - 17:20

VR – Live Demonstration

VR Demonstration And Afternoon Refreshments In The VR Technology Demonstration Showcase Area

An opportunity to try out the immersive technology for themselves! At this time there will be a live demonstration of a VR platform or experience in the main conference room, followed by further chances to try out VR in the showroom area.

Attendees can also take some time to relax, network and discuss with refreshments.

17:20 - 18:00
MONETIZING VR CONENT

Understanding How Early-Adopter Brands Are Monetizing Virtual Reality Content With Ad Placements To Ensure ROI

Demonstrations of how an early-adopter brand is monetizing virtual reality content, and methods for measuring the ROI of a virtual ad campaign.

  • How can a brand plan and implement advertisements into a virtual reality story?
  • What direct and non-obtrusive options exist for virtual reality ad placements
  • How can virtual reality factor into sponsorship deals?
  • Exploring how brands are partnering with virtual reality technology companies to sponsor their virtual reality marketing strategies

 

Simon Lajboschitz, Founder and CEO, Khora Aps

Khora Aps opened the worlds first virtual reality store and showroom in Copenhagen, where customers can enjoy VR experiences as part of a day out!

5.50 Question & Answer Session

18:00 - 18:40
PLATFORMS AND DISTRIBUTION CHANNELS

Comparing Features, Requirements And Price Points For Leading VR Technologies To Identify Optimal Platforms For VR Branding

Evaluating the features, requirements, production costs and price points for VR hardware, and considering scalability and distribution models to reach your audience

  • Understand whether to be platform-specific or platform agnostic when devising a VR campaign
  • Predicting when virtual reality technology will go from niche to mainstream
  • Comparing different hardware applications for different virtual reality headsets to determine relative capabilities and limitations
  • Evaluating the different price points for Oculus Rift, Samsung Gear VR and other platforms to understand how this might impact brand visibility

 

6.30 Question & Answer Session

18:40 - 19:20
WRAP-UP PANEL: THE FUTURE OF VR MARKETING

Where Does The Future Of Immersive Marketing Lie? Evaluating Augmented Reality And Other Immersive Technologies As Marketing Platforms

Where Does The Future Of Immersive Marketing Lie? Evaluating Augmented Reality And Other Immersive Technologies As Marketing Platforms

Considering immersive technologies such as augmented reality and cross-platform initiatives and their potential as immersive marketing and branding tools.

  • How will new immersive technologies affect brand-customer dynamics?
  • Defining development stages and adoption timeframes for new immersive technologies such as augmented reality
  • What are VR and AR’s potentials as cross-platform tools for marketing and branding?
  • What will be the biggest challenges facing marketing campaigns in a fully immersive world?

 

Disney Interactive have pioneered technologies for virtual entertainment. Virtual Reality is the next step for this industry giant.

Mike Raspatello, Director Digital Strategy & Innovation, Anheuser-Busch InBev

InBev is one of the most recognizable brands in America. InBev is a well-known innovator and adopter of new technologies for branding, and VR is no exception.

Farrukh Lalani, Head of Global Marketing, Aria Gems

Aria Gems is one of the first luxury brands to adopt immersive technology to tell their brand story with an in-depth look at their jewellery’s journey.

Katie Nelson, News Director, The Huffington Post

HuffPost is world renowned for journalistic advocacy. This year VR has become one of the newest weapons in the fight for world equality.

David Berkowitz, CMO, MRY

MRY has worked with some of the biggest names globally to produce immersive and engaging campaigns in and out of virtual reality.

19:30 - 20:30

Networking Drinks Reception In Exhibition Showcase Area

A chance to network and try out all of the awesome VR tech in the reception area!