Director Of Marketing
Lennart is a passionate speaker about Virtual Reality, Story-telling, computer animation, user creation and the impact of interactive technologies. Since his early childhood, he was fascinated with the technology for tools for storytelling in film and games. Today, that passion is put into practice in VR-projects that transform learning, scenario-development and product visualization. Working alongside his brother Loren Roosendaal and a global team of 50 game developers around the world, he has has introduced and advised forward-thinking VR-projects for large organisations like G4S, Damen Shipyards, KLM Air France, Shell and has won multiple innovation awards.
Lennart believes that Virtual Reality will reshape not just the way consumers interact with brands… but also the way products are designed, experienced and shared. As an interactive and immersive medium, VR unveils a new world of opportunities for marketeers and story-tellers everywhere…