Where Does The Future Of Immersive Marketing Lie? Evaluating Augmented Reality And Other Immersive Technologies As Marketing Platforms


June 29, 2016 5:30 pm - 6:10 pm

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Considering immersive technologies such as augmented reality and cross-platform initiatives and their potential as immersive marketing and branding tools.

  • How will new immersive technologies affect brand-customer dynamics?
  • Defining development stages and adoption timeframes for new immersive technologies such as augmented reality
  • What are VR and AR’s potentials as cross-platform tools for marketing and branding?
  • What will be the biggest challenges facing marketing campaigns in a fully immersive world?

 

Burberry is one of the UK’s oldest and most recognisable brands and one of the key innovators when it comes to adapting new technologies to their marketing work.

Guido Rosales, Former Europe Integrated Marketing Director, The Coca-Cola Company

Coca-cola has rolled out innumerable cross-market campaigns in their long history, and now are turning to VR for their next big push.

Nick Morey, Senior Creative Manager, Dynamo PR

Dynamo PR’s Virtual Reality division makes some of the most innovative VR content out there with their team of first-rate VR storytellers and directors.

Pete Durant, Digital Partnerships Manager, Comic Relief

Comic Relief is a UK charity with a history of utilising new technology to help us understand the inequalities of the world. With VR they hope to make us more aware than ever so that we can tackle them together.


Guido Rosales
Nick Morey
Pete Durant