How a Leading World-Class Brand Localised a Global Virtual Reality Marketing Campaign in Order to Maximise Brand Awareness in a Specific Territory
- Understanding when to localise a global virtual reality marketing campaign: Language, cultural and sociological considerations
- Evaluating whether different markets can be exposed to the same virtual reality marketing campaign for a global brand
- Brainstorming strategies for localising a global virtual reality marketing campaign
- Examining which territories can be targeted with the same virtual reality brand content
Guido Rosales, Former Europe Integrated Marketing Director, The Coca-Cola Company
Coca-cola has rolled out innumerable cross-market campaigns in their long history, and now are turning to VR for their next big push.
10.20 Question & Answer Session