Tackling The Problems Inherent In Rolling Out A VR Campaign Across Multiple Markets

June 29, 2016 9:50 am - 10:30 am

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How a Leading World-Class Brand Localised a Global Virtual Reality Marketing Campaign in Order to Maximise Brand Awareness in a Specific Territory

  • Understanding when to localise a global virtual reality marketing campaign: Language, cultural and sociological considerations
  • Evaluating whether different markets can be exposed to the same virtual reality marketing campaign for a global brand
  • Brainstorming strategies for localising a global virtual reality marketing campaign
  • Examining which territories can be targeted with the same virtual reality brand content


Guido Rosales, Former Europe Integrated Marketing Director, The Coca-Cola Company

Coca-cola has rolled out innumerable cross-market campaigns in their long history, and now are turning to VR for their next big push.

10.20 Question & Answer Session

Guido Rosales