Understanding How Early-Adopter Brands Are Monetising Virtual Reality Content With Ad Placements To Ensure ROI

June 29, 2016 3:00 pm - 3:40 pm

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Demonstrations of how an early-adopter brand is monetizing virtual reality content, and methods for measuring the ROI of a virtual ad campaign.

  • How can a brand plan and implement advertisements into a virtual reality story?
  • What direct and non-obtrusive options exist for virtual reality ad placements
  • How can virtual reality factor into sponsorship deals?
  • Exploring how brands are partnering with virtual reality technology companies to sponsor their virtual reality marketing strategies


Simon Lajboschitz, Founder and CEO, Khora Aps

Khora Aps opened the worlds first virtual reality store and showroom in Copenhagen, where customers can enjoy VR experiences as part of a day out!

15.30 Question Answer Session

Simon Lajboshchitz