What’s Unique About These New Techs? And How Immerse Technology Can Be Applied To Marketing And Branding Campaigns.


June 29, 2016 9:10 am - 9:50 am

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  • Defining virtual reality to fully understand its potential for marketing and branding
  • Examining what can be achieved with virtual reality: What makes VR technology unique?
  • How can virtual reality be used to enhance your brand?
  • Predicting the scaling of virtual reality: When will it go mainstream?
  • How to measure and justify ROI for virtual reality campaigns: Quantifying increases in brand awareness
  • Should virtual reality be part of the business agenda for brands

Lennart Roosendaal, Director Of Marketing, IC3D Media

Guido Rosales, Former Europe Integrated Marketing Director, The Coca-Cola Company


Lennart Roosendaal