- Defining virtual reality to fully understand its potential for marketing and branding
- Examining what can be achieved with virtual reality: What makes VR technology unique?
- How can virtual reality be used to enhance your brand?
- Predicting the scaling of virtual reality: When will it go mainstream?
- How to measure and justify ROI for virtual reality campaigns: Quantifying increases in brand awareness
- Should virtual reality be part of the business agenda for brands
Lennart Roosendaal, Director Of Marketing, IC3D Media
Guido Rosales, Former Europe Integrated Marketing Director, The Coca-Cola Company