How To Fit Virtual Reality Into Your Marketing Mix: Maximizing ROI And Achieving A Cohesive And Strong Brand Message

June 29, 2016 11:00 am - 11:40 am

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Navigating the potentials and trappings of virtual reality as a purpose design and service design, and examples of how virtual reality can be organically integrated into an existing marketing mix.

  • How to organically integrate virtual reality into an existing marketing strategy
  • How virtual reality branding and marketing can maximize the impact of other marketing actions
  • Determining what are the potential pitfalls of introducing virtual reality into your marketing mix
  • How virtual reality advertising models can impact traditional ad placement


Daragh Anglim, Head Of Digital, Fáilte Ireland

Fáilte Ireland have used virtual reality to take visitors on tours of some of the emerald isle’s most beautiful scenic spots

11.30 Question & Answer Session