Agenda

09:10 - 09:50
KEYNOTE PANEL: WHY USE VIRTUAL REALITY?

What’s Unique About These New Techs? And How Immerse Technology Can Be Applied To Marketing And Branding Campaigns.

  • Defining virtual reality to fully understand its potential for marketing and branding
  • Examining what can be achieved with virtual reality: What makes VR technology unique?
  • How can virtual reality be used to enhance your brand?
  • Predicting the scaling of virtual reality: When will it go mainstream?
  • How to measure and justify ROI for virtual reality campaigns: Quantifying increases in brand awareness
  • Should virtual reality be part of the business agenda for brands

Lennart Roosendaal, Director Of Marketing, IC3D Media

Guido Rosales, Former Europe Integrated Marketing Director, The Coca-Cola Company

09:50 - 10:30
GOING LOCAL: LOCALISING VR CONTENT

Tackling The Problems Inherent In Rolling Out A VR Campaign Across Multiple Markets

How a Leading World-Class Brand Localised a Global Virtual Reality Marketing Campaign in Order to Maximise Brand Awareness in a Specific Territory

  • Understanding when to localise a global virtual reality marketing campaign: Language, cultural and sociological considerations
  • Evaluating whether different markets can be exposed to the same virtual reality marketing campaign for a global brand
  • Brainstorming strategies for localising a global virtual reality marketing campaign
  • Examining which territories can be targeted with the same virtual reality brand content

 

Guido Rosales, Former Europe Integrated Marketing Director, The Coca-Cola Company

Coca-cola has rolled out innumerable cross-market campaigns in their long history, and now are turning to VR for their next big push.

10.20 Question & Answer Session

10:30 - 11:00

VR – Live Demonstration

VR Demonstration And Afternoon Refreshments In The VR Technology Demonstration Showcase Area

An opportunity to try out the immersive technology for themselves! At this time there will be a live demonstration of a VR platform or experience in the main conference room, followed by further chances to try out VR in the showroom area.

Attendees can also take some time to relax, network and enjoy refreshments.

11:00 - 11:40
INTEGRATING VR

How To Fit Virtual Reality Into Your Marketing Mix: Maximizing ROI And Achieving A Cohesive And Strong Brand Message

Navigating the potentials and trappings of virtual reality as a purpose design and service design, and examples of how virtual reality can be organically integrated into an existing marketing mix.

  • How to organically integrate virtual reality into an existing marketing strategy
  • How virtual reality branding and marketing can maximize the impact of other marketing actions
  • Determining what are the potential pitfalls of introducing virtual reality into your marketing mix
  • How virtual reality advertising models can impact traditional ad placement

 

Daragh Anglim, Head Of Digital, Fáilte Ireland

Fáilte Ireland have used virtual reality to take visitors on tours of some of the emerald isle’s most beautiful scenic spots

11.30 Question & Answer Session

11:40 - 12:20
CASE STUDIES - VIRTUAL REALITY IN ACTION

Outlining How Different Early-Adopter Industries Have Enhanced The Branding Opportunities Within Virtual Reality

A series of case studies exploring how different early-adopter brands are capitalizing on VR branding opportunities.

 

11:40 - 12:00
AS A BUSINESS

In-Store VR: The Virtually Reality Store

Alex Cohen, Founder/CEO, Virtually Reality

Renault has been one of the first automotive manufacturers to adopt VR as a marketing tool, having run VR driving experiences at various auto shows.

11.55 Question & Answer Session

12:00 - 12:20
TRAVEL & TOURISM

Virtually There: Transporting Customers With Retail-Point VR

Kudzai Manungo, Product Manager, Thomas Cook

Thomas Cook engages customers by giving them a sneak-peak of destinations across the globe in a way that can only be achieved through retail-point VR.

12.15 Question & Answer Session

12:20 - 12:40
VIRTUAL MOVIEMAKING

Making The Audience Feel Like They’re There

Priyanka Balasubramanian, EP Film & Tv, Cherry Cherry VFX

 

12:40 - 13:40

VR – Live Demonstration

VR Demonstration And Lunch In The VR Technology Demonstration Showcase Area

An opportunity to try out the immersive technology for themselves! At this time there will be a live demonstration of a VR platform or experience in the main conference room, followed by further chances to try out VR in the showroom area.

Attendees can also take some time to relax, network and enjoy refreshments.

13:40 - 14:20
VR AS A PLATFORM

VR As Social Innovation, Academia & Storytelling Platform

VR as a perfect bridge to bring us together through social innovation, academia and storytelling projects.

This session will detail Visyon’s “Walk Through Dementia” project, detailing how it was staged and it’s effectiveness in educating people.

Ammar Haj Ahmad, Filmmaker, Visyon

14.10 Question & Answer Session

14:20 - 15:00
VR STORYTELLING

Telling Your Brand Story In 360 Degrees: Remaining Engaging While Staying On-Message

How to plan and execute a completely immersive story in 360 degrees for virtual reality platforms, with examples from the best and the worst campaigns.

  • Cracking the 360-degree code: Visualizing every angle of your story at for a fully immersive brand experience
  • Developing non-lineal storytelling for brands: How immersive storytelling can increase brand awareness
  • How to integrate VR personalization features into brand storytelling to achieve a truly immersive marketing experience
  • Changing the face of a brand through virtual reality: Using virtual reality technologies to restrategize a brand proposal

Lennart Roosendaal, Director Of Marketing, IC3D Media

14.50 Question & Answer Session

15:00 - 15:40
MONETIZING VR CONTENT

Understanding How Early-Adopter Brands Are Monetising Virtual Reality Content With Ad Placements To Ensure ROI

Demonstrations of how an early-adopter brand is monetizing virtual reality content, and methods for measuring the ROI of a virtual ad campaign.

  • How can a brand plan and implement advertisements into a virtual reality story?
  • What direct and non-obtrusive options exist for virtual reality ad placements
  • How can virtual reality factor into sponsorship deals?
  • Exploring how brands are partnering with virtual reality technology companies to sponsor their virtual reality marketing strategies

 

Simon Lajboschitz, Founder and CEO, Khora Aps

Khora Aps opened the worlds first virtual reality store and showroom in Copenhagen, where customers can enjoy VR experiences as part of a day out!

15.30 Question Answer Session

15:40 - 16:10

VR – Live Demonstration

VR Demonstration And Afternoon Refreshments In The VR Technology Demonstration Showcase Area

An opportunity to try out the immersive technology for themselves! At this time there will be a live demonstration of a VR platform or experience in the main conference room, followed by further chances to try out VR in the showroom area.

Attendees can also take some time to relax, network and discuss with refreshments.

 

16:10 - 16:50
PLATFORMS AND DISTRIBUTION CHANNELS

Comparing Features, Requirements And Price Points For Leading VR Technologies To Identify Optimal Platforms For VR Branding

Evaluating the features, requirements, production costs and price points for VR hardware, and considering scalability and distribution models to reach your audience

  • Understand whether to be platform-specific or platform agnostic when devising a VR campaign
  • Predicting when virtual reality technology will go from niche to mainstream
  • Comparing different hardware applications for different virtual reality headsets to determine relative capabilities and limitations
  • Evaluating the different price points for Oculus Rift, Samsung Gear VR and other platforms to understand how this might impact brand visibility

 

Nick Morey, Senior Creative Manager, Dynamo PR

Dynamo PR’s Virtual Reality division makes some of the most innovative VR content out there with their team of first-rate VR storytellers and directors.

16.40 Question & Answer Session

16:50 - 17:30
IS VR RIGHT FOR MY PRODUCT

Which Products And Services Can Benefit From A Virtual Reality Branding And Marketing Campaign?

How to select which product and brand stories will and will not benefit from a virtual reality marketing campaign, and choosing the most appropriate platform for your campaign.

  • Comparing several VR campaign examples to understand what factors determine product suitability for a virtual reality campaign
  • Outlining cost differentials for different virtual campaigns relative to different types of products and services
  • Understanding why different types of products and services can be better communicated through immersive virtual reality marketing
  • Evaluating the features of different VR platforms to aid platform selection for a campaign

 

Humphrey Hardwicke, Creative Director, Luminous Group

17.20 Question & Answer Session

17:30 - 18:10
WRAP UP PANEL: THE FUTURE OF VR MARKETING

Where Does The Future Of Immersive Marketing Lie? Evaluating Augmented Reality And Other Immersive Technologies As Marketing Platforms

Considering immersive technologies such as augmented reality and cross-platform initiatives and their potential as immersive marketing and branding tools.

  • How will new immersive technologies affect brand-customer dynamics?
  • Defining development stages and adoption timeframes for new immersive technologies such as augmented reality
  • What are VR and AR’s potentials as cross-platform tools for marketing and branding?
  • What will be the biggest challenges facing marketing campaigns in a fully immersive world?

 

Burberry is one of the UK’s oldest and most recognisable brands and one of the key innovators when it comes to adapting new technologies to their marketing work.

Guido Rosales, Former Europe Integrated Marketing Director, The Coca-Cola Company

Coca-cola has rolled out innumerable cross-market campaigns in their long history, and now are turning to VR for their next big push.

Nick Morey, Senior Creative Manager, Dynamo PR

Dynamo PR’s Virtual Reality division makes some of the most innovative VR content out there with their team of first-rate VR storytellers and directors.

Pete Durant, Digital Partnerships Manager, Comic Relief

Comic Relief is a UK charity with a history of utilising new technology to help us understand the inequalities of the world. With VR they hope to make us more aware than ever so that we can tackle them together.

18:00 - 19:00

Networking Drinks Reception In Exhibition Showcase Area

A chance to network and try out all of the awesome VR tech in the reception area!